Our current special offers and promotions on machines and accessories from Brother, Bernina, Baby Lock and Janome, all gathered together on one page!
Many of the offers below are valid only for a short time, so be sure to Bookmark this page and check it regularly!

We're celebrating creativity with the Brother Embroidery Festival.
Throughout June and July we'll be sporting some spectacular offers of up to 25% off.
Keep your eyes peeled, a new offer will drop every two weeks. The only question is, which embroidery machine will be going home with you?
The following machines are on offer now or later during the promotion. Prices will be announced on the day their promotion starts
Dates of price reductions | Machines included | |
---|---|---|
** ON OFFER NOW ** | ||
BEST OF THE BEST | 15th - 31st July | PR1055X Aveneer EV1 |
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Bernina July Offers
Save £700 on the B590 (now £3695) this month. This powerful and versatile machine gives great results on a huge range of fabrics. There’s a choice of 1774 stitch patterns including 59 quilting & 500 decorative stitches, and Bernina’s Stitch Regulator and Free Hand (knee lifter) are included.
The 770QE Plus (now £3995) is an amazing machine for all quilting enthusiasts. It features an extra large 7 inch touch screen, 10 inches to the right of the needle, dual feed, 9mm stitch width, Bernina Stitch Regulator with 3 modes and 74 quilting stitches. This month, save £255 plus get a free trolley bag worth £300!
Save an amazing £500 on the embroidery-only B700e! Now just £2495, this machine comes with the large SDT Embroidery Module included (£1350 when purchased separately) , has 10" of space to the right of the needle, and comes with 320 built-in embroidery designs and 18 embroidery alphabets.
Several of Bernina's L series machines are reduced by £250 ! The L850 and L860 overlockers also come with a machine trolley bag worth £300. The L890 combination overlock/coverstitch machine comes with the trolley bag plus an accessory case worth £125. And finally the L460 overlocker (now £725) comes with a saving of £70 plus a free carry bag worth £47.50.
Bernina Accessory Of The Month
Bernina's Accessory of the Month for July is #5 Blindstitch Foot
The Blindstitch foot is the invisible-hemming expert, designed specifically for the stitching of an inconspicuous turned hem.
The foot has a metal blade through its centre, that acts as a guide and keeps the folded edge of the fabric at an even distance from the stitching. The needle barely penetrates the fold, taking tiny stitches to hold the hem in place, and when the fabric is pressed flat, the needle-penetration points on the front of the fabric “close up”, making the seam virtually invisible
Blindstitching can also be used as a decorative stitch on the front by changing the stitch length/width.
See this Bernina video tutorial on how to sew a blind hem with Blindstitch Foot #5
There is a 15% discount on #5 Blindstitch Foot during July
Baby Lock Enspire Offer
Baby Lock has a special offer on its Enspire overlocker until September* - every purchase of an enspire overlock machine is rewarded with an exclusive free box packed full of useful accessories and gifts.
The Baby Lock Enspire (£885) is a compact and powerful entry-level overlocker wth a wide range of stitches and many helpful features such as JetAir™ looper threading, differential feed and adjustable tension.
The "Black & White Special" gift box includes:
A baby lock cup, perfect for a sewing break
A baby lock tape measure to ensure everything fits exactly
A practical trim bin in an exclusive special edition colour, to keep your sewing area clean
A sewing bridge that makes sewing even easier
An elastic foot, ideal for various sewing techniques
*The gift box is strictly limited. Orders can only be accepted while stocks last.
Brother July Offers
In addition to their fantastic Embroidery Festival promotion, Brother has an offer on the Innov-is A150 sewing machine (£599). This month you'll get a free Creative Quilting Kit worth £158.99.

Janome July Offers
Save up to 21% on a selection of Janome machines this month.
Save £800 on the Continental M8 Professional (now £4999), an incredibly sturdy, powder coated metal, seamless flatbed sewing and quilting machine which provides an expansive sewing area and has the most powerful penetration and needle piercing capabilities in home sewing!
Janome's 423S is reduced by over 21%! Already great value at its usual price of £369, during July it is an amazing £289! This is the ideal mechanical machine for both beginners and those with more experience. It is really straightforward to use, with a choice of 24 stitches (including a 1-step buttonhole), a dial for stitch selection and slide controls for adjusting stitch length and width to suit the fabric being sewn, plus a needle threader. Don't delay, buy for yourself, or for someone crafty and creative, now! At an even more accessible pricepoint, the 2200XT mechanical sewing machine for beginners is reduced by £20, bringing it to an unbelievable £169.
Save over 15% on the Memory Craft 550e embroidery-only machine (now £1599). It comes with 180 designs (including Sashiko) and 6 monogramming fonts, and has an extra-wide extension table with a huge embroidery area of 200 x 360mm. It comes with four embroidery hoops too!
Save £190 on the Atelier 6 Anniversary Edition (now £1189), a smart, elegant and sophisticated sewing and quilting machine which is well suited to both larger projects and precision sewing, with a wide selection of feet and 196 stitches.
The HD2200 (now £399) is reduced by £60 this month. This sturdy metal machine has a good range of stitches and features to cope with all general sewing tasks and is robust enough for heavy use.
Brother Piping Foot offer
Brother's piping foot SA210 for overlocker machines (2104D, 3034WDT, 4234D, Airflow 3000) is currently available from our shop at a very special price of £25 (usual price £37.99)
If you don't yet have an overlocker but have been considering one, the piping foot currently comes free with any purchase of the Brother 4234D and Airflow 3000 overlockers.